Mercedes are trying to tap into the lifestyle van market that Volkswagen have got the lions share of (45 years of heritage!). The art director had clear ideas which helped immensely with finding the locations. We used normal riders and kit to try a make it seem more accessible.
This is the finished article, apologies for the splitting of the double page spreads they were just too big otherwise.
Thanks to all the riders that helped over the 3 days, Jamie Stephenson, Jodie Weston, Adam Carr, James Todd and Rowan Johns.